Unraveling the Mystery of Social Media ROI
There’s still some cloudiness when it comes to properly calculating social media ROI, but it’s worth investigating. Social media is a big part of your business’ digital marketing strategy. With all...
View ArticleBack-to-School Season for the Digital Marketer Starts Now
Content Marketing Tip: Think ahead of the pack by marketing to the back-to-school crowd today. Last week we discussed putting together a content calendar for your digital marketing plan. One of the...
View ArticleGive Your Reputation A Social Boost With Bing Linked Pages
Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to...
View ArticleWSI Franchise in the News: WSI Featured in FOX News Latino
WSI franchise featured in FOX News Latino highlighting franchise opportunities for Hispanics. Vice President of International Development for WSI, Valerie Brown-Dufour, was quoted in an April 9th,...
View ArticleLink Building: How to Get a Guest Post on Your Blog
Let someone else do the blogging while you sit back and reap the links. It’s no secret that writing a guest post for someone else’s blog can bring in some pretty nice link juice. But, you should also...
View ArticleWSI Franchise in the News: Madelene Wadelius Featured on GD.SE
WSI Franchisee Madelene featured on GD.SE after attending a local business trade show. WSI Consultant Madelene Wadelius was recently featured in an article on GD. SE in Sweden, as she participated in...
View ArticleKeep an Eye On Social Advertising: Tumblr Ads on the Horizon
Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this...
View ArticleWhat Google Penguin Means for Your Online Marketing Activities
Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an...
View Article8 SEO Benefits of Pinterest in your Web Presence
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest...
View ArticleUnderstanding Backlinking for SEO: The DOs and the DON’Ts
When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic...
View ArticleChanging Landscape of SEO
The search engine optimization (SEO) landscape has changed drastically over the past decade. In the early days of the Internet, search engine optimization was centered on the basic elements of web...
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